How To Add Product and Volume Options To Your Practice

You’ve worked hard to get a client, spent up big on the marketing, slaved away for hours over initial contact, follow ups and now you’re here, they finally say yes they’d like to become one of your coaching clients :-)

Now just to be sure you can really get the maximum value from your relationship that you’ve nurtured and fostered you decide to limit what the client buys from you…..Sounds crazy but 1000’s of people do it every single day!

Tell me, could a client be getting even more benefits from their interactions with you than they currently are? Do you offer services that they don’t even know about or know why they could benefit if they bought them?

Here’s how to offer your clients an even better result from their experience with your company than they’re already getting.

Adding Backend Products or Services.

Offer your clients the opportunity to add related items to their basic purchase from you, items that when combined together will increase the level of satisfaction and significance of the ultimate result; more conveniently, completely and efficiently.

If you went and bought a push a bike wouldn’t it serve you more if the sales assistant got you to buy a lock, light and a helmet as well and while you were at it you may as well get insurance for your new bike.

These extras will enhance the value and experience of your bike and you will go away thinking that the bike shop really looked after you.

Adding Volume or Time Options

Don’t limit their options or choices to less quality or quantity or a shorter duration than they desire. Allowing your clients to order one product per week may work well, but they might prefer it if you let them order 2 or 3 products per week at a discount for buying in bulk.

You could even set up year long supply systems so that their order is taken care of for the year, I have even seen life time supply services offered.

Why restrict the amount of times a client buys from you. Some of your clients do not even know that there is a better version of what they are currently buying that would serve them more and add a lot more value for a nominal increase in price.

Adding combinations

Give your clients the opportunity to buy packages and combinations of goods or services. That better help them achieve the result that they want with one easy purchase

I have seen coffee and cake offered, pizza and beer and oil and sparkplugs. When you give clients three better options and a number of them will take the highest priced one what would normally have just brought the only one you were offering for instance if you offer a standard car wash deluxe car wash and executive car wash then you will be surprised how many take the most expensive. I have seen cosmetic surgeons offer face lift, nose job and eyes as a package and it works great!!!

Try these value-adding combinations in your coaching business, you will be surprised how this one small thing will increase the bottom line in your business and increase the overall satisfaction of your customers.

This Material is Taken from The New Insights Home Study Life Coach Training Programme, The Perfect way to Study to become a Life Coach at your own pace at a time that suits YOU!

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