Certification Process

For the New Insights Life Coach Training and Certification Programme

New Insights life coach certification aims to impart and encourage a level of Awareness, Knowledge, Skill and Experience, sufficient to ensure trainees are equipped to act as sound, reliable and effective life coaches.

The certification process is designed to produce quality life coaches confident and capable of helping New Insights deliver on its mission of bringing Freedom, Confidence and Growth to people from all walks of life.

Our CLASSIC coach certification process consists of three primary elements.

Our PRO coach certification adds a further two elements.

The Code of Ethics

Trainees are required to read, familiarise themselves with and then sign a declaration binding them to adhere to a code of ethics in their practice of the New Insights life coaching system.

This code is based on the code of ethics set out by the Coaches and Mentors Association of South Africa (COMENSA) but has been specifically adapted for the purposes of life coaching.

Skills Training Theory

Trainees are required to demonstrate that they have a sound understanding of the theory that is imparted in the skills training programme. This is tested in two ways:


At the completion of each Part of the skills training, the trainee is required to complete and submit a self-test which is then reviewed, either by New Insights (CLASSIC option) or by the assigned supervisor coach (PRO option).


The exam is constructed in the same way as the self test assigmnents but covers all seven Parts of the theory and the New Insights advanced sales training manual – and requires a maximum of 4 hours to complete.

The exam may be written at any time after completion of the seven self tests, the code of ethics declaration and at least five of the Session One practice coaching sessions.

It is issued electronically and can be written at the trainee's home or place of work on any week-day that suits.

The pass mark is 70%.

In the event of the trainee failing the exam, it may be re-written after a further two months have elapsed. A maximum of two re-writes are allowed.

Practice Coaching

Practice coaching is an important part of the certification process as this is where the trainee gets to practice the skills that he or she has learnt – and gets to develop familiarity with the New Insights Life Coaching System.

Session One of the coaching programme (Introduction and goal setting) is, arguably, the one the trainee needs to be most skilled at at the outset of his/her coaching practice as it will determine whether the client signs on for the full programme of coaching. For this reason this session is given greater emphasis.

There are two parts to the Practice coaching:

(a) Session One

The trainee is required to complete fifteen separate Session Ones with fifteen different practice clients. Each session needs to be substantiated by a feedback form signed by the client. These forms are reviewed by New Insights or the assigned supervisor coach. Any points of consistent weakness may need to be addressed before continuing.

(b) Full Programme

The trainee is required to select at least two of the fifteen practice coaching clients who will volunteer to complete the full thirteen session coaching programme. Close family members and/or other trainee coaches or coaches cannot be selected for this purpose.

The coach is required to substantiate each coaching session with a signed client feedback form and to provide an overall feedback and assessment form for the full programme, either to New Insights (CLASSIC option) or the trainee's assigned supervisor coach (PRO option).

Coaching Competency Assessment (PRO option only)

Trainees are required to make and submit recordings of two of their full programme coaching sessions to New Insights for review and assessment.

New Insights reserves the right to request the recording of an additional session or sessions should the trainee be unable to demonstrate the required competencies from the evidence already provided.

Undergoing full programme coaching as a coachee (PRO option only)

Trainees are required to complete the full thirteen-session New Insights coaching programme (as coachees) with their supervisor coaches and submit proof of completion to New Insights.

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