The Sure Fire Way To Save Thousands Of Advertising Rands
Testing, Testing, One, Two, Free!
A business transaction is the largest social psychology experiment known to man! The myriad of emotions that are brought to the fore when you make that unconscious decision to buy, are enough to have Freud writhing in pleasure as his Oedipus theory is washed and left to dry right next to Jung’s archetypes… You have in your power the uncanny ability to test every single aspect of your business from what your customers hear as they walk in your door or call your company to the package that your goods are sent in - and guess what - it all matters!!
Let me put it to you this way. The difference to a headline that just changing one word can make can be nothing short of dramatic! I have seen this headline:
“Auto insurance at lower rates if you are a careful driver”
out performed by this one:
”How to turn your careful driving into money” To the tune of 1200%! Yes, you saw that right - 1200%!!To put that into real terms for you the second ad got 12 times as many responses as the first! And remember, both adverts cost the same amount of money to design and run. So, let me ask you: If you're not testing your adverts and promotions. why the heck not?
• Test guarantees • Test sales pitches • Test headlines • Test suit colours (navy blue out pulls brown by 200%) • Test prices (R295 usually outpulls R245 by 60%!) • Test packaging • Test mailing lists Test, test, test!!Are you really willing to remain stuck at a point that may not be your highest point simply because you didn’t test something different?
The best way to test is to establish a control and then test the control against a different version , such as an advert or a promotional headline or mailshot envelope for direct mail. Please test just one aspect at a time, otherwise you risk not knowing what made a difference when one outperforms the other. Always test on a small scale. If you are doing a mailing to 30,000 people, then test four lots of 2,500 names first. Then run the best one on the remainder of the list. At least that way you can be sure that what is going out is currently the highest performer. Or test one scripted presentation against another. After all, if one presentation will close more sales than another, wouldn’t you want to know? Whatever you feel is your best price probably isn’t! I have seen instances of R1900 outpulling R1700 by 300%. Sometimes the best price is higher, sometimes the best price is lower. You will never know unless you test it and see! Small, inexpensive tests will result in valuable information that will lead to increased income. I’m supposed to be an expert at this and I’m still constantly amazed what works and what doesn’t.
When you begin to test every aspect of your business you’ll be amazed at the profits just waiting to be discovered. What could you test in your business? This Material is Taken from The New Insights Home Study Life Coach Training Programme, The Perfect way to Study to become a Life Coach at your own pace at a time that suits YOU!
To Find out more about the course and how you can start a successful new life as a Life Coach full or part time simply...
|
