The value of coaching

by John Allen
(Cape Town)

I was chatting to a friend yesterday evening, prior to watching the rugby world cup final, and the life coaching profession came into the conversation. He told me that a few years ago, his life and his business was at a rock bottom stage. He just did not know where he was going, other than down and had no idea how he was going to reverse the situation, to the extent that he actually thought he was going to die!

By chance he was introduced to a life coach and decided that employing his services might help solve the crisis he was facing. He, his family and his business has never looked back. He now utilises the services of 3 coaches, one for the family (all involved in the business), one for strategic planning, and one for his manufacturing division. He and his family are now enjoying life, the business has more than doubled its sales and it is well ahead of the competition, who have not yet discovered the benefits of life coaching.

I have only just begun the New Insights Africa course, so you can imagine how this has motivated me. Incidentally, having completed training manual no.1, I really think it is an awesome opportunity.