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Insights: The Facebook phenomenon
February 23, 2011
The Facebook phenomenon
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"Phones are inherently social devices and the industry is just beginning to discover what's possible."
- Mark Zuckerberg
I hate to admit it - particularly to the younger generation - but I spent ages trying to come to terms with Facebook. It's only fairly recently that I developed a personal profile and a page for my business!
For a very long time, Facebook seemed to me to be of dubious value and a huge time waster, not to mention difficult to understand.
A new appreciation
But I'm slowly coming round to a new appreciation for the precocious social networking phenomenon that is enjoying its seventh birthday this month.
Over the past couple of years I have met up with old friends and business colleagues I thought I would never again get to see, thanks to the ubiquitous nature of Facebook.
North Africa is experiencing an unprecedented people's revolution against corrupt dictators, thanks to the ability of people to bypass government controls on mass communication and connect with each other through social networking platforms like Facebook.
And wonderful humanitarian organizations like Avaaz are generating massive appeal for all kinds of worthy issues through the use of Facebook.
Bringing people together
Love it or hate it, Facebook is bringing people together in ways that were never possible before. With some 600 million users and counting, this is a true force of human interconnectivity to be reckoned with.
I've warmed towards Facebook ever since I stopped trying to 'get the point of it' in my own life and started seeing it as just another social communications medium, like the humble letter, the telephone, email or Skype.
The funny side of it
I saw the funny side of it when I read the comment in Entertainment Weekly that rated Facebook in its 'best of' list for the end of the last decade:
"How on earth did we stalk our exes, remember our co-workers' birthdays, bug our friends and play a rousing game of Scrabulous before Facebook?"
While, like me, you sit back and admire the success of Facebook, ponder where to next for the social upstart and begin to wonder what the next great communications revolution will bring...
...perhaps you could do me a quick favor...?
Do you "like"?
Would you go to the New Insights fan page and register a "like" for us and our fledgling Facebook presence?
I'm not sure yet quite what we'll do with it, but what the heck, I'm sure I'll find out soon... and at least we'll all be friends when I do!
Till next week...
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