Understanding the art of selling for coaches who are serious about growing their practices is an absolute must,
When two people are new to a romantic relationship they tend to do lots of good stuff for each other; giving presents of flowers and chocolates, telling each other how much they love them, going to movies and candle lit dinners together, etc. etc.. Without even trying, they hit each others' hot buttons!
Now when I say HOT BUTTONS, I mean those specific things that let the partners know they are loved (think auditory, kinaesthetic, visual, etc.). In other words, they are meeting the rules that they have each set for feeling loved.
One of my rules for feeling loved is - being told how much I am loved! (This is a good strategy for auditory types like me who talk a lot!)
However, as time goes on and the romantic relationship matures, the partners slowly start to do less for each other until, finally, each partner starts to do for their counterpart what they like done to them (i.e. meeting their own rules for feeling loved not their partner's rules). The upshot is that each partner feels that they are not loved as much by the other - and the “spark” is gone! ('Spark' being that particular thing that makes them feel loved!)
Creating a sales relationship is the same. (No, I’m not suggesting you flirt with your client!) … You have to hit all the hot buttons there are, until you find the one that your potential new client likes - the one that makes them want to do business with you (not the one you think is right for them).
Once you've hit the button, keep doing it!…
Simple, really ... selling for coaches.
And harness the power of Rapport Building to get your prospects to open up to you and begin to reveal the real them?
Hot Buttons, Rapport Building - it's all part of the Art of Selling...
...and the Art of Selling for coaches is just one of the many things you will learn in the acclaimed New Insights Life Coach Training Programme
In fact we supply Selling Your Services, a comprehensive sales training manual, specifically for life coaches, and from which the above material has been extracted.
You also get a wonderful manual, Succeding in your Practice that's just chock full of all the hints, tips, techniques and resources a budding Life Coach could need. selling for coaches