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Insights: Why Hire a Life Coach?
July 01, 2009

Why Hire a Life Coach?

In this week's newsletter Bill explains why you should
seriously consider hiring a life coach!

I'm often quite taken by surprise by the number of times I get asked:

"But what exactly is a life coach?"

Long, long ago...

I remember back to my days of civil engineering (longer ago than I care to mention) when friends would come up to me and ask if I could help fix their car.

"But I haven't the first clue about cars' engines," I would remonstrate, only to be confronted with a quizzical look… "But you're an engineer, aren’t you?"

When you get really close to a subject it's easy to forget how little other people know about something that you've learnt to take for granted.

I’m sure you know the feeling.

In fact, I have to keep slapping myself as a reminder that it was only three years ago that I first asked that very same question:

"What exactly is life coaching - and what is a life coach?"

Now, as a regular reader of this newsletter, it's pretty likely that you're a lot more in touch with life coaching than the average Joe or Josephine Soap out there, so I'm not going to spend valuable time explaining what life coaching is. (If you want more on this please go to our website):

I’m going to take a slightly different tack and explain why you should consider hiring a life coach. And that will include making clear what life coaching is not.

Life coaching is not counselling

First and foremost, life coaching is not a form of counselling or therapy. Life Coaches aren't there to diagnose how past traumas may have contributed to your current condition, help fix personal problems, heal emotional wounds or slay past demons.

A life coach will encourage you to consider that you are where you are and what's happened has happened - that your unique tapestry of life experiences, whether you consider these to be good, bad or indifferent, is just that - a bunch of experiences. Where you go from here does not have to be dictated by where you have come from, if that's not what you want.

With a life coach you will come to appreciate that every moment of every day you are presented with choices - you can continue on the path you are on - and in all likelihood get similar results, or you can choose a different path and, with the right approach and tools, get the results you truly desire - often spectacular results!

A life coach will help you to search within for an appreciation of your value rather than to look outwards for affirmations of your worth.

A life coach will introduce you to what I call The Great Trap, will help you to see it for what it is and will show you simple but powerful ways to avoid it or extricate yourself from it.

The Great Trap is an unfortunate side effect of the survival instinct that is built into all of us. It manifests ultimately as a life that feels meaningless, like a constant uphill struggle or like an endless rat race. It's caused by the inability to embrace change, which, in turn is caused by fear of the consequences of change. That fear, in turn, is brought on by the belief that one has no control over change. That belief comes from looking outwardly and not inwardly for strength and affirmation of value.

Life coaching is not consulting

Secondly, a life coach is not a consultant. A life coach will not run your life or your business for you and will not even show you how to run your life or your business. What the coach will do, is help you to liberate the vast untapped potential that has been hidden within you, so that you can run your life or business far more effectively.

Consultants are people who have skills, knowledge and resources about specialized areas of business that they will deploy, for a fee, to assist individuals or organizations perform better. Life coaches are people who are skilled in helping individuals unlock their own capabilities and realize their potential so that they can live their lives in accordance with their desires.

Life coaches are not perfect!

And, finally, life coaches are not - and don’t need to be - perfect 'life experts'.

Someone I knew who had been persuaded to hire a life coach spent months looking for the right coach and eventually gave up because he was looking a coach who was living the kind of idyllic life that he thought he wanted for himself.

"All these so-called coaches that I contacted seem like pretty ordinary people to me," he complained.

That’s the point.

Life coaches are not glamorous celebrities, public icons or superheroes of some form! They are, by and large, 'ordinary people' like you and me. The difference is that they have a true passion for helping others be the best they can be - and, if they have come through a reputable training programme - they will be properly equipped with the tools, skills and techniques to make that happen.

Life coaches are special people

Make no mistake. Good life coaches are very special people. They live and breathe the ups, downs, personal revelations, achievements and celebrations of their clients. They offer a caring and supportive - yet challenging and inspiring coaching environment aimed at encouraging their clients to flourish.

The good news

Now here's some good news.

You don’t need to have some kind of 'problem' before you approach a life coach.

If you have a niggling knee injury, you go to a doctor. If your washing machine won't drain properly, you call a plumber. If you have subsidence problems with your house, you call a structural engineer. If someone sues your business you find a good lawyer. These professions, like most, specialize in offering solutions to problems.

The life coach, on the other hand, works best with 'whole' clients; people who have a desire to live to their true potential, who want to go beyond the normal, break out of boring routines and experience a purposeful and exciting life; people who know that they are capable of so much more yet don't know quite how to get there; people who choose to live a life by making an impact on the world rather than sitting back and letting the world make an impact on them.

Does this describe you, dear reader? My guess is that it does!

Experience personal Freedom, Confidence and Growth

At New Insights, we’re in the business of training people who are passionate about people, to become great life coaches. Our mission is to develop a powerful network of life coaches capable of bringing personal freedom, confidence and growth to people from all walks of life in southern Africa.

If you'd like to experience how life coaching can work for you, take a look at the Find-a-Coach page on our website and see if there's a coach who is a match for you. All New Insights trained life coaches offer a free trial session - so you have everything to gain and nothing to lose. Most will coach either face-to-face or by telephone as it suits you.

And if you want to go a step further and enjoy a fulfilling, flexible and lucrative career, our acclaimed home study programme is exactly what you need to become a certified and highly successful practicing life coach.

Please feel free to visit our website or contact me personally if you’d like to discuss this great opportunity further.

With warm regards


Copyright New Insights Africa. All rights reserved.

New Insights Africa Life Coaching Skills Training - Putting an Extraordinary Business and Lifestyle within reach of Passionate People.

If you think you are Life Coach material why not study, at your own pace and in your own time, with New Insights Africa? If you have the passion, we have the skills, knowledge and support to offer you. Please visit our website.

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