Bill Burridge

A Lover of Life With a Passion for Helping People Live to Their True Potential

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Bill was schooled at Hottentots Holland High School in Somerset West and went on to study Civil Engineering at the University of Cape Town. After graduating, he joined a major construction company and quickly got involved in a number of prestige bridge building projects in Durban and on the south coast of KwaZulu Natal.

"I don't regret that time for a minute," says Bill. "It was terrific experience but one night, after six years in the game, I had a cathartic moment!

We had been working for 48 hours non stop to meet deadlines, I was dog tired and up to my knees in mud and slush with the rain pouring down and I remember looking up at the heavens and suddently realising I was missing something in my life - I wanted to work with people issues and not inanimate objects!

An MBA at UCT Graduate School of Business seemed to be the solution to the career change that Bill desired and while Jenni taught every aerobic class she possibly could to pay the rent, Bill enrolled in the tough full time post graduate course.

A year later with the MBA under his belt Bill was offered a sales management position with one of the leading international oil companies. Says Bill, "It was like a dream come true for me at the time. I just loved the new world of people management and motivation and I saw it as a great step into the fascinating world of marketing."

Bill Burridge's Profile

Bill Burridge

Bill's corporate career spanned 27 years and a great many different roles in marketing, business development, IT, project and programme management and, more recently internal communications. His career took him and his family to the UK for six years where he recently worked in the London headquarters of an international oil giant.

"In London I was to experience the start of another life changing event," says Bill. "After more than five years on assignment to the UK I was offered the prospect of moving there permanently, with some very attractive career options. I thought my wife would be pleased, but she was horrified at the thought of leaving SA for good!"

"We booked a holiday back to Cape Town taking two weeks off to discuss our future. Back in Cape Town, confronted with the beauty of our country, the friendliness of our people and the relaxed lifestyle, it struck me that I had been pursuing my career and corporate progression at the expense of understanding who I really was and what I really wanted in life."

"At the same time, as if to ram home the message, I was reading a truly brilliant book called 'Ask and it is Given' that teaches the value of listening to - and acting on - one's inner self. I knew then that I had been presented with an opportunity to take control of my life and pursue true joy and happiness together with my family, rather than corporate status and recognition."

Then started a chain of synchronistic events for Bill. Not least of these was his introduction to Neil Asher over lunch in a London restaurant.

Bill continues the story: "Meeting Neil was an amazingly uplifting experience. I had made an enquiry about Life Coaching in South Africa on behalf of a family member there who felt a need for help in getting their life on track. He offered to meet me for lunch in London and while we ate and talked, I was secretly taken aback by the obvious sincerity of his interest in me and my life - even though I had gone there to talk about a family member!"

"One thing led to another and by the end of the lunch our discussion had taken a completely new turn - now we were talking excitedly about the prospect of introducing New Insights Life Coach Training to South Africa!".

Within nine months of meeting Neil, Bill and his family had moved back to Cape Town and Bill set about establishing New Insights Africa Coaching & Communication, a company whose aim is to help people to be, do and have what it is they really want for themselves.

New Insights Africa markets the tried and trusted New Insights Life Coach training home study programme, the unique Voice Master voice coach training programme developed by Steve Hudson of Old Spice fame and other communications solutions.

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