Unleash  Your  Passion  for  People

Unleash  Your  Passion  for  People


You are currently visiting the website for New Insights Africa. To visit the website for our sister company, New Insights UK, please click here.


Our Commitment

New Insights is committed to providing life coach training of unmatched quality, convenience and affordability throughout the world and, more specifically, in South Africa and Africa.

Our Mission

Freedom, Confidence, Growth

We aim to bring personal freedom, confidence and growth to people from all walks of life.

We look to  achieve this through the efforts of an international and independent network of quality life coaches who have been trained and certified in our methods and unique life coaching system.

Our Philosophy

Training that represents great value

At New Insights Africa, we seek to provide our students, trainees and coaches with value that far exceeds the cost of our products and services.

We use remote based home study and online solutions  to ensure our life coach training and business opportunity is widely available at affordable rates.

We back this with good old fashioned, caring, personal and responsive service and support.

We will never compromise on quality of training or support.

Our Values

Ethics and integrity as a value

At New Insights Africa we value honesty, integrity and respect for all we deal with. Most of all we value and uphold ethical coaching,

Ethics is – or should be – the cornerstone of our business and industry.

We've signed a commitment to business ethics - and we intend to operate by it!

All of our trainee coaches sign a life coaching code of ethics that binds them to coach ethically.

NEW INSIGHTS IS Internationally represented

Internationally represented

Our operations are conducted from South Africa (Cape Town) and the United Kingdom (London).

However, due to the unique, home study and online nature of our training, we support trainee life coaches located in many different countries around the world from as far afield as Canada, the United Arab Emirates, Kenya and New Zealand.

In Africa we currently support trainees in many countries such as Namibia, Botswana, Zimbabwe, Zambia, Kenya and Mauritius ... and the list is growing!

We are represented in Africa by New Insights Africa Coaching and Communication (a Close Corporation, registration number 2007 / 085446 / 23, registered in South Africa)

NEW INSIGHTS IS Internationally accredited

accrediting bodies

New Insights is proud to be accredited by two progressive and very reputable international bodies, the UK based  CPD Standards Office and the Dutch based International Coaches Register (ICR).

We are also accredited by the UK based Accredited Counsellors Coaches Psychotherapists and Hypnotherapists (ACCPH).

You can read more about these accreditations here.


COMENSA Coach Training Provider

New Insights Africa carries Coach Training Provider membership of the Coaches and Mentors Association of South Africa.

New Insights Africa became a member of COMENSA in 2007, shortly after its inception in 2006, and has remained committed to the local body and its aspirations ever since. You can find out more by clicking here.


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HOW New Insights standS out OF THE CROWD

New Insights stands out from other institutes

We're the first to admit that there are plenty of different courses on the market for aspirant life coaches. It's a crowded market!

So you're more than entitled to ask "What makes us stand out?"

Here are several reasons why we think we are different and why we believe you should trust your life coach training to us:

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We are focused exclusively on life coach training and life coaching. Nothing else.

It's our passion and we feel we're good at it!

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We have many years of experience doing what we do successfully.

We were established in 2003 internationally and in 2007 in South Africa. We've been around, we've produced results, and we're here to stay!

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Our training programme is designed to fit in with you and your busy life.

Enrol when it suits you. Study and practice in your own time and set your own agenda. There's no need to travel or attend any workshops or seminars.

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Our training is world-class and amongst the best in the business.

It's comprehensive, yet easy to understand and focused on practical application. Yet it is still relatively very affordable.

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We offer far more than training. We offer one of the best home based business opportunities with an outstanding return on investment.

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As a New Insights certified coach you can get access to a proven, done-for-you 15-session Life Coaching System with extensive coaching and client notes and everything you need to 'hit the ground running' after certification. 

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We provide vital support to plan, establish and market your practice through a series of excellent business support manuals.

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You receive an extensive training pack when you enrol in our Programme and it is yours to keep as an invaluable, ongoing reference source during and after certification.

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We're passionate about people! We'll provide you with caring support as long as you are associated with us!

More about our training


Gail McMillanGail McMillan, New Insights certified life coach from Durbanville.

"Hi there, my name is Gail.

When I decided to train as a life coach, I did extensive research. I found that there are lots of training providers and different courses to choose from.

I chose the New Insights Life Coach Training and Certification Programme primarily because I was looking for thorough training that included a substantial practice coaching component, and that would give me the skills and confidence to practice life coaching with confidence and competence, regardless of a client's background, circumstances or needs.

I also wanted to study with a well-established organisation that is accredited by the key South African and international life coaching agencies, and preferably one that has a presence abroad as well as in South Africa.  (After living abroad for many years, I knew that this would give the qualification greater credibility among potential coaching clients outside South Africa).

For me, it was also essential that I could do the training remotely and in my own time. The New Insights programme ticked all of those boxes for me. I now know that I made the right decision. The course is rigorous but manageable, especially with the support of Bill Burridge and his team, who have been highly responsive and supportive.

I'm excited now to be an accredited life coach and also licensed by New Insights to continue using all the materials and tools that helped my practice clients who completed the full programme to achieve some really significant breakthroughs.

I'd like to offer sincere appreciation to my mentor coach and the team at New Insights."

MORE Testimonials for new insights africa


We're privileged to have trained many wonderful people and to have received some special messages of endorsement.

We'd be equally privileged if you were to take a look at a selection of the testimonials we have received.

We think you will agree that they are all sincere and 'from the heart'.

And they are all 100% verifiable.

View Testimonials

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Facebook page

New Insights Africa and New Insights UK share a Facebook page. Given that it was established relatively recently, it's creating quite a buzz!

We'd love it if you would visit our page and, if you like what you see, please register a 'Like' for us.

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New Insights On Life Blog home page

Our award-winning blog hosts well over 300 self improvement articles that will appeal to life coaches and personal development enthusiasts alike. Most of the newer articles are accompanied by audio or podcast versions.

New Insights On Life is a rebranding of what used to be Life Coaching Insights

Subcribe to New Insights On Life

download our complimentary LIFE COACHING e-books

life coaching ebooks

Our two complimentary 30-page ebooks are designed in convenient Question & Answer format.

Read all about life coaching and all about New Insights Life Coach Training in your own time.

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FEEL FREE TO Contact Us:

Contact Us

Should you wish to contact us at New Insights Africa (or New Insights UK) please click on the following link:

Contact Us

Request free life coaching ebooks
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