Why would you want to add value to what you already offer?
Well, think of it this way:
You’ve worked hard to land a client.
You've spent good money on marketing and promotion, invested time on making the initial connection and been diligent with your follow-ups.
Now things have come together and you've gained this wonderful new life coaching client (and source of income)!
Would you and your client not want to derive maximum value from the relationship that you’ve carefully nurtured?
Of course you would, so think carefully about how you can add value to the standard coaching services you offer.
Ask yourself what additional benefits your client could derive from their interactions and association with you?
Imagine yourself purchasing a bicycle.
Don't you think it would add value to you, if the sales assistant offered to help you to buy a lock, a light and a helmet for your brand new bike?
As a life coach what is to stop you from sourcing or creating products such as ebooks, audios, podcasts, membership site subscriptions, blog subscriptions, etc to augment your standard offering of life coaching sessions.
All of these can and will add value to your brand and your offer, be seen as promoting your professionalism and standing amongst your clients, and bring in additional income!
These extras will enhance the overall value and experience of your purchase and you will go away thinking that the bike shop has really looked after you.
Back to the purchase of a new bicycle.
What if the salesperson were to help you purchase great value, specialist insurance for your new toy?
You would no doubt appreciate how this could add value to your purchase by giving you peace of mind and saving you time and effort.
As a life coach there are many ways in which you can add value to the standard life coaching services you offer, either by introducing new services or enhancing, or offering upgraded packages to, those that you already offer.
You could offer specialised workshops, group talks (face-to-face or online) added 'deep-dive' sessions or upgraded (platinum level) coaching wherein your clients pay a relatively higher fixed rate for coaching after hours when it suits them.
Get your creative juices flowing and come up with a range of service offers tailored to add value by meeting different clients' needs!